The Effectiveness of Promotional Merchandise

Marketing your products can be a tricky proposition. You can use a number of means to advertise your business and to boost overall sales and profits such advertising on television, radio, in the newspaper or online. You need to try to pick up the best advertising strategy for your business to get the desired results. Based on surveys, advertising your business through promotional products is the potentially the best way to advertise and to attract loyal customers to your business.

Nearly 28% of the respondents admitted that they watch all of the TV commercials, 41% have reported they generally see advertisements in newspapers and magazines and only 13% admitted clicking adverts online. The shocking part is that nearly half of the respondents have reported that though they watch most of the TV commercials they hardly pay any attention to them. Online banner ads are found to be the most annoying ads (voted by 73% respondents). Nearly 54% admitted having the same feelings in response to direct mails, 32% to TV, 44% to radio, 13% to magazine ads. The most astonishing finding of this survey is that only 5% of the respondents indicated that they get annoyed by promotional merchandise. This fact alone makes promotional merchandise one of the most likable forms of advertising mediums among the consumers.

The success of promotional merchandise can be attributed to the fact that most of the people (94% in this survey) always remember the businesses that give them these promotional gifts. More than 39% of these people are more likely to go to that business in the future. More than 2/3 of the respondents have admitted that they usually keep these promotional gifts for more than 6 months while 44% of them keep them for more than a year. If the promotional gifts are useful to the users, 54% have reported that they are more likely to approach the business just to get these gifts. Therefore, if you are planning to distribute promotional gifts for your business, you should keep in mind this ‘likeability’ factor.

An amazing fact that came to light is that more than 54% of the respondents have indicated that promotional products have created a terrific impression on them, and they are more likely to buy products and services from the same business in the future too.  As you can clearly see the results are heavily in favour of promotional merchandise, and this survey has proved yet again that getting the best promotional merchandise for your business is probably the most effective way to advertise your products and services


                                                                     
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